ARIA20

Arianee is an open-source Web3 protocol designed to create Digital Product Passports (DPPs) using NFTs, connecting brands, physical products, and their owners. It operates on the Ethereum mainnet and EVM-compatible layers like Polygon, ensuring flexibility and high performance. The protocol leverages smart contracts to mint, enhance, and interact with dynamic NFTs, providing immutable proof of authenticity, ownership, and product lifecycle history. It enables secure, decentralized communication and data management, all fueled by the aria20 utility token, which ensures economic incentives are handled on-chain, contributing to the protocol's decentralization.

Arianee addresses the shortcomings of centralized Web2 digital marketing and aims to create a new model that blends entrepreneurship with industry cooperation. It combats counterfeiting by providing verifiable digital identities for products, extends product lifespans through enhanced traceability and repairability, and empowers brands with digital sovereignty. By enabling user-owned data, Arianee fosters a new kind of social graph between brands, users, and their possessions, transforming customer relationships and unlocking new income models, particularly for the second-hand market within Real World Assets (RWA).

The ARIA20 token is the premiere utility token of the Arianee Protocol, integral to its operation within the Ethereum and Polygon Ecosystems. It serves as a gas token for core protocol actions such as minting NFTs, creating events, and sending messages. Users can stake ARIA20 to receive rewards, proportionally to their contribution, which helps maintain token supply stability. Furthermore, ARIA20 ensures economic incentives for app developers and ecosystem participants, rewards validators, enables certified identity registration, and facilitates a revenue stream for the Arianee Association, empowering its governance and independence.

The protocol employs zero-knowledge proofs for selective data disclosure, allowing users to verify product attributes without revealing personal information. Data is stored in decentralized networks with differential privacy techniques, while NFT metadata only contains hashed references to off-chain data. Brands access information strictly through user-permissioned channels via the Arianee Wallet, aligning with GDPR right-to-be-forgotten requirements through revocable consent mechanisms.

Unlike centralized databases, Arianee provides cryptographically verifiable authenticity through on-chain NFT ownership records resistant to tampering. The protocol enables automated service history tracking via immutable event logging, creates user-owned data graphs for personalized services, and establishes direct brand-owner communication channels without intermediaries. Smart contract features like Transfer Permit reduce secondary market friction while maintaining provenance.

No, ARIA20 is architecturally essential as the protocol's operational fuel. Token expenditure is required for NFT minting (5 tokens), messaging (0.2 tokens/message), and event creation (1 token/event). This economic model ensures protocol independence from corporate entities while aligning incentives across ecosystem participants. Brands must periodically acquire tokens from decentralized exchanges to maintain operations.

EVM compatibility allows deployment flexibility across chains aligned with enterprise requirements: public chains for transparency, permissioned chains for compliance, and appchains for custom governance. The Layer Switch feature enables migration between chains without service interruption or data loss. Brands can optimize for cost (Polygon PoS at $0.003/NFT), privacy (Polygon CDK private chains), or interoperability based on use case needs.

The protocol implements: (1) Brand-verified address registries authenticated by Arianee Association oracles, (2) NFT metadata binding to physical product identifiers like NFC chips through cryptographic hashes, (3) Token-bound account restrictions limiting initial minting to authorized brand wallets, and (4) On-chain revocation registries for compromised products. These measures create cryptographic provenance chains from manufacturing to resale.